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Newsletters
 Email newsletters, or simply newsletters, are an elegant and cost-effective means of communicating to your customers beyond your Web site. Whether you offer a print newsletter and are looking to move it online, currently publish an email newsletter or you are looking to start one new, Dunkirk has the process and tools for you to succeed in reaching your audience.
Following Dunkirk's methodology of Strategize, Build, Thrive and using our unique newsletter publishing service, newsletters can be part of your communication mix. This service offers robust editing, management and reporting tools.
You only pay for the initial setup of your newsletter account, template design and with each newsletter sent - there are no monthly recurring costs!
Learn more below and talk to us today on how you can be up and running with newsletters!
Strategize
- Define Goals - Why send a newsletter? To whom are you sending it? What is the call to action from each newsletter?
- Types of Newsletters - Newsletters can be sent on a regular basis, ad hoc, or a combination of both. They can be sent to one main list, or sent to separate lists, depending on how you segment your customers.
- Publishing Schedule - For regularly scheduled newsletters, defining a content strategy and editorial schedule will help you, as well as the recipients, understand your message more clearly.
Build
- Custom Newsletter Templates - Based on the types of newsletters you plan to send, Dunkirk will design and build a template or templates which you will use to publish your message. Our service allows for split or A/B testing where you can send different messages to different recipients to test effectiveness.
- Mailing Lists - A list can consist of current customers, a pre-existing list or you can build one over time with a sign-up form on your Web site. But you don't want to send unsolicited mail! Dunkirk can advise you on the content of your lists.
- Robust Newsletter Editing and Publishing - Choose a template and type or copy and paste your content into it. You can preview newsletters online and even test delivery.
Thrive
- Open/Read Rates - You can view the success of each newsletter sent, with comprehensive analytics including the delivery, non-delivery, open and read rates.
- Click-Thrus - Define your call to actions as links in a newsletter and you can measure their effectiveness.
- Subscriptions/Unsubscriptions - Our service will manage people who manually subscribe (opt-in) or unsubscribe (opt-out) of any of your mailing lists, thus reducing your risk of not being in compliance with any anti-spam regulations.
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Our Services
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